No Strings Attached
Stories, laughs, and screw-ups...
Honest conversations about business, reinvention, and the pursuit of the American Dream — from someone who's lived all three.
Whether you're a small business owner, an entrepreneur finding your footing, a trade professional, or someone who simply loves real stories from real life — you're in the right place.
I'm your host, Roger Magalhães — Brazilian-born. Boston-bred. Florida-based. Entrepreneur, speaker, storyteller, and author of Nobody Told Me That. Founder of Shades In Place, Trading Up Consulting, and partner at BlindsOnline.com.
This show is my way of sharing what I've learned, what I've lived, and what I'm still figuring out. No fluff. No filters. Just real conversations that might help you find your own place under the sun.
If you like stories with a Brazilian accent and the occasional bad pun — you're definitely in the right place.
Whether you're tuning in from a job site, your morning commute, or a sunny porch with a cup of coffee — thank you for being here.
Let's get real… with no strings attached.
No Strings Attached
Latest Episodes
#34 - Let's Have a Conversation About Pricing Installations
Pricing blinds, shades, shutters, and drapery installs can feel like a trick question, because the “same” job is never actually the same job. A single bracket problem, an out-of-square opening, or a ceiling with no backing can turn a quick visi...
#33 (Spotlight) - From Door Knocking To an Eight Figure Business
He knocked on doors for years, built a multi-million-dollar operation, and still hit the moment every founder dreads: more revenue, more stress, and less money left at the end of the month. That’s the heart of my conversation with James Hutchin...
#32 - Ten Turning Points That Grew A Window Treatment Company - Part 2
A client once dragged a chair into the room and silently watched me work, and it taught me more about business than any motivational quote ever could. When you’re building something from scratch, the real test isn’t whether you can do the job o...
#31 - 20 Stories For 20 Years in Business - Part 1
Twenty years ago, I didn’t even know the window treatment industry was a real business lane. I thought hanging shades was something everyone did themselves. Then I spent one weekend with my cousin and watched his phone light up with customer ca...
#30 (Spotlight) - The Self Appointed Drapery Guru — with Mark Koperweis
Most people think window treatments are “just a rod and some fabric” until they watch a real pro work. We’re joined by Mark Koperweis, better known as the Drapery Guru, to unpack what elite drapery installation actually looks like and why the s...
Fan Mail
hey Roger it’s Alex with Air at your door. Just heard your first episode, and it was great! Love the idea of going in raw and unfiltered. I’m excited to hear more and very inspired by you! Thank you for being you and sharing your experiences!
F AI Rfield, California
