Stories, laughs, and screw-ups...

Honest conversations about business, reinvention, and the pursuit of the American Dream — from someone who's lived all three.

Whether you're a small business owner, an entrepreneur finding your footing, a trade professional, or someone who simply loves real stories from real life — you're in the right place.

I'm your host, Roger Magalhães — Brazilian-born. Boston-bred. Florida-based. Entrepreneur, speaker, storyteller, and author of Nobody Told Me That. Founder of Shades In Place, Trading Up Consulting, and partner at BlindsOnline.com.

This show is my way of sharing what I've learned, what I've lived, and what I'm still figuring out. No fluff. No filters. Just real conversations that might help you find your own place under the sun.

If you like stories with a Brazilian accent and the occasional bad pun — you're definitely in the right place.

Whether you're tuning in from a job site, your morning commute, or a sunny porch with a cup of coffee — thank you for being here.

Let's get real… with no strings attached.