No Strings Attached
Stories, laughs, and screw-ups...
Honest conversations about business, reinvention, and the pursuit of the American Dream — from someone who's lived all three.
Whether you're a small business owner, an entrepreneur finding your footing, a trade professional, or someone who simply loves real stories from real life — you're in the right place.
I'm your host, Roger Magalhães — Brazilian-born. Boston-bred. Florida-based. Entrepreneur, speaker, storyteller, and author of Nobody Told Me That. Founder of Shades In Place, Trading Up Consulting, and partner at BlindsOnline.com.
This show is my way of sharing what I've learned, what I've lived, and what I'm still figuring out. No fluff. No filters. Just real conversations that might help you find your own place under the sun.
If you like stories with a Brazilian accent and the occasional bad pun — you're definitely in the right place.
Whether you're tuning in from a job site, your morning commute, or a sunny porch with a cup of coffee — thank you for being here.
Let's get real… with no strings attached.
No Strings Attached
#3 - From Beantown to the Sunshine Hustle: Loyalty, Legacy & a Leap of Faith
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After 20 years of building a custom window treatment business in Boston, Roger
Magalhães made the emotional leap to Florida. This heartfelt episode shares the
journey of closing a Massachusetts shop, expanding into Tampa’s unique market with motorized screens and hurricane shutters, and maintaining client loyalty across two states.
What you’ll learn:
- How to maintain customer relationships when relocating your business
- Expanding product lines to meet regional demands (hurricane shutters, motorized screens, retractable awnings)
- Building a team that serves clients across multiple states
- The emotional reality of closing one chapter while opening another
- How business transitions create space for creative projects (books, podcasts)
Perfect for: Window covering business owners, contractors considering relocation,entrepreneurs managing business transitions, and anyone navigating geographic expansion while preserving legacy relationships.
Boston roots, Florida future. Hear the full story (11 minutes).
Related blog: https://www.shadesinplace.com/shades-in-place-boston-to-florida-journey/
Keywords: relocating window treatment business, Boston to Florida business move, expanding window covering services, hurricane shutters Tampa, motorized screen installation, business transition strategies, maintaining client loyalty during relocation
🎙️ No Strings Attached — with Roger Magalhães
🎧 Show Sponsor BlindsOnline.com
📚 FREE Download - How To Say Yes Before You're Ready
Blogs:
📩 Keep It Simple - E-commerce
📩 We Dress Naked Windows - Window Coverings
📩 Trading Secrets - Trade
📩 Stories in Motion - Business & Life
📚 Book Nobody Told Me That
Social Media:
IG * FB * LI * YT * WEB * Email
