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No Strings Attached
Stories, laughs, and screw-ups...
It started with window coverings but it evolved into something bigger: honest conversations about business, reinvention, and the pursuit of the American Dream.
Whether you’re a trade professional, a window covering pro, a business owner, or someone who simply enjoys real stories from real life, you’re in the right place.
I’m your host, Roger Magalhães—Brazilian-born. Boston-bred. Florida-based.
An entrepreneur, speaker, and storyteller, founder of Shades In Place and Trading Up Consulting, and author of Nobody Told Me That.
This show is my way of sharing what I’ve learned, what I’ve lived, and what I’m still figuring out. No fluff. No filters...just stories and strategies that might help you on your own path.
If you like stories with a Brazilian accent and the occasional bad pun… you’re definitely in the right place.
So whether you’re tuning in from a job site, your morning commute, or a sunny porch with a cup of coffee, thank you for being here.
Let’s get real… and a little wiser with no strings attached.
No Strings Attached
[TS] - 'Lobstah', shoe shine box and being fired for doing a good job!
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Show Summary
Welcome to the very first episode of the Trading Secrets Podcast, hosted by Roger Magalhães. Roger introduces himself and shares the powerful entrepreneurial journey that laid the foundation for his success in the window covering industry.
Listeners will discover what inspired the creation of the podcast, and what to expect from upcoming episodes: candid stories, hard-earned lessons, and actionable wisdom for anyone seeking to excel in the world of window treatments—or business in general!
Episode Highlights & Key Points
- From Shoe Shine Box to Founder: Roger’s entrepreneurial spirit was evident from early childhood, wheeling a shoe shine box and offering his service around the neighborhood in Brazil.
- Hands-On Learning & Adaptability: He attended vocational school at 14, and later learned robotics at 19, managing work and studies simultaneously.
- Starting Over in America: Roger’s first job in the USA was washing cars—a stepping stone that inspired him to quickly seek new skills and better opportunities.
- Path to Window Coverings: After a stint as a truck and vacation driver, Roger discovered his passion for hands-on work and learned the ropes of the window covering trade by shadowing his cousin for one day. That brief experience set him on the path to industry mastery.
- Building a Business: Roger now owns his own company, is a columnist for Window Fashion Vision Magazine, an instructor for the WFCP fast-track installation program, and a board member of WCAA. In 2020, he launched Trading Up Consulting to mentor and train industry newcomers.
Why This Podcast?
Roger created Trading Secrets to raise awareness for the trade, educate newcomers, build community, and share authentic business stories from both the trenches and the top.
Series Structure
The podcast rotates between four exclusive series:
- Trading Secrets (TS): Practical tips and insights for trade professionals and installers.
- We Dress Naked Windows (WDNW): Answers for homeowners, designers, and curious minds.
- Blind Audacity (BA): Candid tales of entrepreneurial risk and resilience.
- Courage Attracts Luck (CAL): Deep-dive stories from Roger’s book, exploring bold actions and the luck
🎙️ No Strings Attached — with Roger Magalhães
🎧 This Episode Is Brought to You By BlindsOnline.com
With 60+ years of combined industry expertise, BlindsOnline.com makes window shopping simple with curated products, honest advice, and straightforward pricing.
👉 Visit BlindsOnline.com
✉️ Roger’s Newsletters
📩 Trading Secrets
📩 Stories in Motion
📩 We Dress Naked Windows
📚 Upcoming Book
Nobody Told Me That - Get early previews and updates.
📱 Connect With Roger
📸 Instagram
🎥 YouTube
💼 LinkedIn
📘 Facebook
💻 Website
📩 Got questions, feedback, or a story worth sharing? Email me here
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