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No Strings Attached
Stories, laughs, and screw-ups...
Honest conversations about business, reinvention, and the pursuit of the American Dream — from someone who's lived all three.
Whether you're a small business owner, an entrepreneur finding your footing, a trade professional, or someone who simply loves real stories from real life — you're in the right place.
I'm your host, Roger Magalhães — Brazilian-born. Boston-bred. Florida-based. Entrepreneur, speaker, storyteller, and author of Nobody Told Me That. Founder of Shades In Place, Trading Up Consulting, and partner at BlindsOnline.com.
This show is my way of sharing what I've learned, what I've lived, and what I'm still figuring out. No fluff. No filters. Just real conversations that might help you find your own place under the sun.
If you like stories with a Brazilian accent and the occasional bad pun — you're definitely in the right place.
Whether you're tuning in from a job site, your morning commute, or a sunny porch with a cup of coffee — thank you for being here.
Let's get real… with no strings attached.
No Strings Attached
[TS] - If you are afraid of money, money will be afraid of you!
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Episode Overview
In this revealing episode, Roger Magalhães, founder of Shades In Place and Trading Up Consulting, tackles an honest financial reality in the window coverings industry: If you’re afraid to discuss money, money will be afraid of you!
Roger shares personal stories from founding his company in 2006, the lessons he learned from managing crews, and how he adjusted his business to face uncomfortable money challenges head-on.
Key Points & Actionable Takeaways
Face Money Conversations with Confidence: Many professionals in the window fashion industry shy away from high-ticket sales or upgrades because they’re afraid to talk about costs. Roger explains why you shouldn’t be afraid—and how offering premium products can help you grow.
Three Major Industry Problems
- High Price Perception: Custom shades are expensive, but transparency and clarity help customers understand their value.
- Knowledge Gaps: Many dealers avoid modern window covering technologies because they lack product know-how. Roger encourages learning from experts and continuous product education.
- Installer Shortages: There’s a lack of qualified professionals; Roger urges you to dive in, get trained, and embrace new installation challenges.
Mindset Matters
Your attitude towards money, quality, and professionalism shapes the kind of clients and opportunities you attract. Lead with courage and knowledge!
Quotes
“When I first started my company in 2006, I planned on creating a giant company with fleets of vans and employees who worked while I counted money and lived the American dream. [...] I could do all the work myself but then I’d have no time to grow the company. Ultimately, I decided to increase the dollar ticket amount on my sales—by selling a better product, like an upgrade to go along with the sale.”
🎙️ No Strings Attached — with Roger Magalhães
🎧 Show Sponsor BlindsOnline.com
📚 FREE Download - How To Say Yes Before You're Ready
Blogs:
📩 Keep It Simple - E-commerce
📩 We Dress Naked Windows - Window Coverings
📩 Trading Secrets - Trade
📩 Stories in Motion - Business & Life
📚 Book Nobody Told Me That
Social Media:
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